TikTok is gaining popularity with many eager viewers ready to talk to you.
Let’s discuss how you can use TikTok as an effective marketing device for your site.
1. Connect your social profiles
The most effective way to get traffic to TikTok is to connect it to your other social media profiles.
TikTok simplifies this.
It would help if you visited the profile section, clicked “Edit Profile,” scrolled to the bottom, and linked the accounts on YouTube and Instagram. Instagram and YouTube accounts.
After you have connected your accounts on social media, you’ll see your respective social icons in your profile.
When someone visits your page, you will allow them to go onto Instagram and YouTube to view other content associated with your company. You can also buy TikTok views with Turbo Media.
2. Add your website link in the bio
Here’s the thing. Right now, TikTok only allows some accounts to include a clickable link to their website in their bio.
Here are some examples of how this appears on TikTok.
If you click “Edit Profile” and find a field to add your website, use it, and add your site.
If you don’t notice it in the first place, the best solution is to sign up for the TikTok Testers Program.
Below are the necessary steps you must follow to be a member:
- Log into your TikTok profile.
- Find three dots in the upper right corner, then tap them.
- Scroll down until you see “Join TikTok Testers.”
- Click on “TestFlight” and download it
- Click “Start Testing”
- Download the latest version of TikTok
- Return to the TikTok profile
- “Edit Profile” and tap “Edit Profile.”
- Include your blog in the web-based field
Be aware that there are instances in which TikTok isn’t allowing you to include your URL to your website. However, since an option to click is a guaranteed method of driving readers to your blog, It’s worth giving it a shot.
3. Participate and follow TikTok trends and issues
Getting followers to TikTok is about creating entertaining, informative, and highly relevant content no matter what you’re into. This includes participating in the latest new trends and new challenges.
It is a must to visit the “Discover” tab often and discover what content is catching fire. Trending content might include different videos that are set to a specific track (or sound) (currently “Rasputin” is trending) as well as the hashtag, hashtag, or a challenge. Explore the top trending challenges from the past season below for an example.
When you have a sense of the current trends, add a blog-related spin on it, and then get involved in the party.
This is an excellent method to make the TikTok algorithm, as well as other members to be aware of your profile. Plus, it’s fantastic.
4. Collaboration with others
In the TikTok world, other people in your exact niche aren’t competitors. They’re your friends.
A great approach is to use the “Discover” page to search for additional content creators within your field and get in touch with them.
Follow them on Twitter and join in dialogue by following their channels, liking them, making comments, including them in your videos, or creating the Duet now and then.
Once you’ve established a connection with one another, you can talk to each other about working together to expand the reach of each other.
5. Use hashtags. hashtags
It’s safe to say that TikTok is the platform for social networking where hashtags are most beneficial.
When you make your videos, remember to add relevant and current hashtags.
This will allow TikTok to understand how to display videos from your blog and enable users to locate your account via search.
6. Create a copy count
The same writing guidelines that apply to writing blog posts apply to the description of your TikTok profile and your video description.
In your profile, you should tell your followers about who you are, the blog’s purpose, and what it’s about, and inform them where to find your blog.
When you write your descriptions for videos, do not be afraid of simple language. You should also include an appeal to take action. Viewers go to your blog and inform them if you wish to have it. If you would like viewers to visit your Instagram account, tell them.
Whatever action you wish to have your TikTok followers take, Let them know directly.
7. Pay for TikTok advertisements
Suppose you’re keen on capturing your blog readers directly from TikTok and are interested in buying an advertisement. By advertising on TikTok, you can also add an option to click on your video. At the moment, you have to pay for clickable links is the only method to include one in your video.
A few of the most popular TikTok calls to action for bloggers include encouraging readers to go to your store or visit your site.
Another benefit of a TikTok advertisement is that you’re assured that your post will receive recognition. If you don’t make a payment, you’re in the hands of algorithm and hashtags users and are not sure of getting any exposure.
8. Go live
Here’s a second TikTok video exposure trick to live stream your video.
You need to be over one hundred thousand TikTok followers to use the live streaming feature. Once you have reached this number, you’ll be able to establish brand recognition and make essential connections through posting live content.
It’s not just helping to build brand loyalty. However, it’s also an excellent method of gaining new followers. TikTok offers a feature in the “All activity” tab in users’ inboxes called “Top LIVEs.” Top LIVEs broadcast live content to a variety of people, increasing the reach of your account.
To live stream, click the plus button, swipe over to the LIVE tab, and tap “GO LIVE.” Remember when you are live to ask your viewers to participate.
It is possible that you will not be able to include your clickable link in an online video, but you can inform your viewers where to go to your blog directly on the screen.
Post Your Blog’s Content on TikTok
TikTok is an excellent method of promoting your blog since it lets you reach new readers, reuse your content, and create your reputation.