Whether you need to drive more qualified traffic to your website, improve your ranking in search engines, or both, a pay-per-click agency can help you reach your goals. It’s a great way to drive traffic to your website for a fraction of the cost of organic search. A good agency will conduct thorough research on your audience, brand, and competition. They’ll also have access to premium tools to help them structure keywords and drive the right keyword phrases.
Pay-Per-Click (PPC) advertising is an effective method for driving qualified traffic to a website
When used correctly, Pay-Per-Click advertising can drive 50% more qualified traffic to a website than other types of traffic. This is because PPC users are more likely to make a purchase than organic visitors. Additionally, 65% of clicks from users that intend to buy something go to paid advertisements. Additionally, PPC platforms have a vast audience reach – Google accounts for almost 80% of all paid ad placements. YouTube, Facebook, and Bing alone account for 1.8 billion daily searches and more than 500 million monthly active users, making them the perfect place for advertisers to reach qualified visitors. Furthermore, Google display campaigns reach 90% of the global internet population.
It is cheaper than organic search
The advantages of hiring a PPC agency are numerous. One of the most important benefits is that PPC agencies are generally much cheaper than organic search marketing firms. Another perk is that PPC advertising can be a good way to promote a new product or service. PPC agencies will be able to provide fast feedback on their content and new marketing messages. The disadvantage of organic search is that it is difficult to collect data on keywords and other important metrics. On the other hand, organic search can provide marketers with valuable marketing intelligence. For example, conversion tracking will provide marketers with valuable marketing data to inform their advertising.
It is specialized in B2B and SaaS companies
If you are looking for a specialized agency to handle your pay-per-click marketing needs, you may consider working with a company that specializes in the B2B and SaaS industries. This agency will be more familiar with the unique needs of these companies and can help you create a strategy to meet them. In addition to using PPC campaigns, they can also help you with your content marketing.