Digital marketing was once a new way to market. This opened up new media channels for selling products and services. In recent years, however, the importance of digital marketing has grown to be an integral part of a company’s relationship with its customers.
It is no longer sufficient to have a website and run an AdWords campaign. Do you have integrated digital marketing strategies for your business that work? Do you have a Digital Specialist who can manage your digital marketing strategies? Don’t waste more time. Digital marketing is becoming more important as the Internet becomes interconnected with all of our activities.
Let’s look at why digital marketing is so important for your business to succeed.
Reach out to people where they spend their money and time.
Customer support is best done via social media. The average internet user has 7 social media accounts. This is three times more than it was five years ago. 97% of people under 65 use social media at least once per month. Most people use it daily.
Your brand will grow exponentially if you know how to maximize your social media advertising ROI.
It allows small businesses to compete with larger companies.
This is where digital marketing shines brightest as a beacon for small businesses. Small businesses can be found online in top positions using tools such as AdWords and Facebook Ads.
Small businesses can compete with larger advertising budgets by using digital marketing. If managed well, digital marketing gives small businesses a lot of control over how and where they spend their money. This gives small business owners the ability to make smarter decisions and defend themselves against big corporations when they have this level of control.
You target a magazine’s audience when you place an ad. But how many of those readers are you targeting, out of hundreds of thousands to millions?
Bid on specific search queries to achieve this. To convert this traffic, create landing pages and ads around them.
We can use the data that Facebook has collected on their users (likes, etc.) to tell Facebook to show our ads only to those with very specific behaviors, interests, locations, or other recent identifiers.
You can make it personal.
77% of people prefer personalized messages from companies to communicate with their customers. This creates a feeling of control, which makes it easier for people to sign up and buy from us. This is what we call “hyper-personalized Segmentation”.
We send them relevant content via any digital medium and they continue to purchase from us. Digital marketing can keep our customers happy for life, or at least with a longer Customer Lifetime Value (CLV) than traditional marketing.
Automation tools that are based on Big Data enable us to send this content at the best time to achieve the desired result.
Realistic and lean metrics
Digital marketing strategies are easy to use and can analyze the effectiveness of campaigns. Google Analytics is a powerful, free tool that allows us to analyze the results and determine if they are meeting our objectives. This will allow us to trigger our ROMI (Return On Marketing Investment) and reduce our CPA (Cost Per Customer Acquisition.)